Intel's 'World Ahead' Program - The Baramati Project in India
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Case Details:
Case Code : BECG098
Case Length : 17 Pages
Period : 2006-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Intel Corporation
Industry : Information Technology
Countries : India
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Introduction Contd...
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The program aimed at bridging the technology and education
gap between developed and developing countries that existed in different parts
of the world and also to raise the overall standard of life of people living in
these communities. The investment was to be made over a period of five years.
According to the company, the project was designed to improve human life in four
broad ways - increase accessibility to PCs in remote areas, enhance connectivity
through wireless broadband, improve the education system through advanced
methods of teaching and learning, as well as provide localized content and
application.
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According to the company, Intel had been involved in a number
of corporate social activities since its inception. The founders, it said,
believed in giving back to the commmunities which had helped the company to
grow. The company paid special importance to education, as it wanted to nurture
talented people.
Apart from education, the other areas of focus included
healthcare, environment, and public policy. Rather than considering these as
mere philanthropic activities, Intel regarded them as strategic opportunities
for investment in communities and human development.
In India, Intel partnered with a number of IT service companies, state
government bodies, Internet Service Providers, non-governmental organizations
(NGOs), health, and educational institutes to implement the progam...
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